Civic and business leaders regard South Park, a multi-phase mixed used community, as the vanguard of 21 st -Century development in downtown Los Angeles. Currently home to the Los Angeles Convention Center and STAPLES Center, South Park is the catalyst for an integrated neighborhood comprised of 1.5 million square feet of residential, commercial and parking space and more than 1,500 new condominium residences. Eventually, the South Park neighborhood will be home to 1,500 to 2,000 residential units and a vibrant mixed-use community.

Just as WDD and GED led the transformation of Portland's Pearl and South Waterfront Districts, the companies are pioneering similar development in Los Angeles. Their vision for South Park is a core neighborhood of mixed-use high-rise towers. Close in proximity, and linked by architecture, retail, greenspaces and a pedestrian-centric environment, this neighborhood, called South [link to exploresouthgroup.com], is the model for urban development in Los Angeles.

The South Group's first residential project at South is Elleven. Elleven marks the first ground-up residential project in downtown Los Angeles in 20 years, and this distinctive building captures the energy of Los Angeles' newest neighborhood. The 13-story tower includes 400,000 square feet of housing, parking and retail space, with 176 softloft and live+work homes. Floor plans range from 770 to 3,100 square feet, and are complemented with floor-to-ceiling windows, stainless steel appliances, designer amenities, WiFi access and more, presenting a modern vision of downtown living.

While Elleven improves the physical and social landscape, it also embraces environmental stewardship. It is one of only a handful of residential buildings in the United States to earn LEED certification from the U.S. Green Building Council, and is the first LEED-certified residential building in downtown Los Angeles. With energy-efficient appliances, abundant use of natural light, sustainable landscaping, wheatboard cabinetry, bamboo floors and a strong emphasis on locally manufactured and recycled materials, the building promises a future of downtown living that's as responsible as it is visionary.

Following Elleven's groundbreaking in fall 2004, The South Group watched as over eighty percent of the units were reserved in less than 14 hours, representing $80 million in sales.

The second phase of the South development, a residence called Luma, broke ground in mid-2005. Luma will be a 19-story condominium tower with approximately 236 units. The recent sales release of Luma saw the entire building sell-out in a 24-hour period.